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Papers

H�r finner du ett antal papers publicerade av oss.

Titel (fil)	Sammanfattning	F�rfattare
Reklamundvikande i Sverige Advertising Avoidance - the quite consumer revolt	Reklamundvikande i Sverige - Som ett led i v�r str�van att b�ttre f�rst� konsumenter har SIFO Research International gjort en analys av svenskarna och deras inst�llning till reklam och vad marknadsf�rare ska t�nka p� n�r de planerar sina reklampengar. Det �r uppenbart att reklamundvikande �r en komplex fr�ga och SIFO Research Internationals analys visar att det finns flera olika sorters reklamundvikare, vilka beh�ver olika sorts kommunikation.	Peter Callius, SIFO Research International
Build real advantage in a recession	Att f� �vertag i en l�gkonjunktur - WPP och Research International har st�llt samman en rad artiklar om hur man �verlever sv�ra tider. Med den kraftiga turbulens vi nu ser p� finansmarknaderna kan man fr�ga sig hur mycket v�rre det kan bli.	Research International, WPP
V�lf�rdsindex 2003-2008	Svenska folkets hush�llsekonomiska situation - Andelen svenskar som upplever att hush�llets ekonomiska situation �r mycket god har �kat med 38% sedan b�rjan p� 2003.	Peter Callius, SIFO Research International
Milj�-Sverige	Denna analys �r ett arbete i v�r str�van att b�ttre f�rst� de svenske konsumenterna och deras f�rh�llande till milj�fr�gor. I en tid n�r alla f�retag syns vilja vara den gode gr�ne j�tten och alla marknadskommunikation �r fylld av gr�n argumentation �r det viktigare �n n�gonsin att verkligen f�rst� om och hur gr�na de svenska konsumenterna verkligen �r.	Peter Callius, SIFO Research International
Changing the internet audience measurement standard	This paper describes a completely new way of measuring Internet audience behavior. By combining a low tech TGI Survey with a high tech user centric panel measurement and a site centric electronic measurement system it allows us to see the surf patterns of a panel of which thousands of target group variables are already known and furthermore the ability to optimize advertisement exposure electronically.	Peter Callius Anders Lithner Stefan Svanfeldt
Daily reach and beyond	With the help of innovative mixed research methods the Swedish newspapers and their websites can now supply the advertising industry with data, which is perceived as being more relevant to today's media landscape. Awarded "Best Paper Award" WWRS Vienna 2007	Peter Callius Anders Lithner
Multimedia	This paper describes a completely new way of measuring Internet audience behavior and combining it with a full cross media survey covering all major media categories and a full TGI database. The really good news is that with only minor changes to the original TGI survey the Orvesto Internet methodology can be used on any TGI database in the world.	Peter Callius Anders Lithner Stefan Svanfeldt
Integrating QRS data and Internet panel data into the Swedish NRS (ORVESTO Consumer)	The challenge to maintain sample quality in NRS type print surveys has never been greater with rapidly and differentially declining response rates. We can little afford to aggravate this situation by acceding to demands for more and more data 'single source' from the respondent. Increasingly we will be faced with having to treat our primary quality sample/interviews as more of an establishment survey providing a 'skeleton' onto which we subsequent 'hang' a wide range of additional data collected via cheaper means with less rigorous sampling and more convenient research designs.	Peter Masson Peter Callius
The opening of Pandora's box: Page traffic- the publisher's responsibility	For a number of years print has been on the defence. Advertisers and media planners have increasingly aired the need for print to produce numbers that are more accurate and in a better way actually measure advertising exposure instead of AIR. Print has been accused for not adopting to the emerging environment of accountability	Peter Callius Morgan Sandstr�m

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